Adsense Blogger

When to open a Google Adsense account?

September 18th, 2006

The beginner’s guide to Google Adsense cannot be complete without mentioning the steps to open an Adsense account. What a lot of people do not understand is that the website has to be up and running before Google will approve of your Adsense account.

Application of a Google Adsense account is not the first step for my beginner’s guide to Google Adsense. Creating the website or installing a blog depending on how you want to place the Adsense is the first step.

Once the website is created, make sure that it is search engine optimized (SEO) and that good content is written and uploaded. The content should mention relevant keywords and have the correct “keyword density”. This means that a keyword should appear on 3% of the article.

For example, if your content is 100 words then the keyword should be mentioned 3 times. Once the content is ready, you can apply for a Adsense account at http://www.google.com/adsense

Applying for an Adsense account is not immediate. You need to wait for a few days before being approved. One of the things they will ask you for is your website URL. So make sure your website is ready before applying for an Adsense account.

Let’s talk about click thru rate - CTR

September 17th, 2006

This section’s Beginner’s guide to Google Adsense will concentrate on CTR (Click Thru Rate). I wish we can all place Adsense on our website and wait for the dough to roll in but things are not that easy. There is a system to making money with Google Adsense.

 

The Adsense should be placed in a very visible area on your webpage. The area will have to be chosen carefully to maximize exposure. We are trying to increase the rate at which visitors to your website click on your website. Increasing the CTR of your visitors by 1% is enough to be happy about. Don’t believe me?

 

Say a thousand users went to your website and 2% clicked on the Adsense. That is 20 clicks. If the CTR is increased to 3%, then that results in 30 clicks. A difference of 10 clicks. In time these clicks add up and you will have left some major money lying on the table.

 

You may have great ideas of where to place the Adsense but remember that you must not impact the browsing experience of your visitors. The Adsense should be left in the same location for a week or 2. During this period, carefully monitor the performance which is the CTR.

Adsense and Adwords. Know the difference?

September 16th, 2006

Beginner’s guide to google adsense is one of my favorite sections of this blog. Why? Because I’m helping a lot of people who don’t know what Google Adsense really is. They’ve heard of it and maybe know that people can make money from it and that’s it – no more.

For this section of the Beginner’s guide to Google Adsense, let’s talk about one of the terms we use a lot when talking about Adsense.

Adwords - This is a program which advertisers use to market their website. When you do a Google search engine search, you will see some white blocks of adverts on the right hand side. These are called Google Adwords.

Adwords are charged on a pay per click basis. So if I have a website on selling Google Adsense website templates, then I would setup an Adword account and pay for my advert to appear when related searches are done. I would probably pay 50 cents per click. If 10 people clicks on my Adwords then I will have paid 5 dollars for my advertising campaign.

Adwords can be spread to other areas other than Google’s search engines. They can appear on people’s websites. These are sort of similar to Adswords layout but they are called Adsense. Google Adsense can be customized to look differently and blend in with your website which is one of the major difference with Adwords.

Hope you enjoy this post’s Beginner’s guide to Google Adsense. Stay glued to this section!

What is Google Adsense?

September 15th, 2006

Do you know what Google Adsense is? Sometimes we cannot take things for granted, for example, one of my friends for several years spoke to me and I just realised that all this time, he though Adwords was Adsense. Shocking! Well shocking to me anyway.

That’s why I would like to create a section here. A beginner’s guide to Google Adsense. Everything a beginner need to know on Google Adsense.

When you are searching with Google you will see some results on the right hand side of the search results. These are called Google Adwords. They’re advertisements which people pay for. Everytime you click on the adwords, the advertiser is charged a certain amount. This is because the adverts are paid for on a as click basis. For example, if 3 people clicked on your advert 3 times, then you will be charged 3 times. This is what is called “Pay per click” or PPC.

Google Adwords are used for marketers who cannot get high on the search engines naturally. Therefore why bother fiddling about with the website where you can pay for the rankings. Of course, the more you pay per click, the higher your ad will appear up the search engine page.

On top of the Beginner’s Guide To Google Adsense, maybe I should write one for Adwords as well :-)

Adsense are ads which look similar to Adwords but they can be customised with several options such as the background colour, border colour, colour of the fonts, colour of the hyper link and also the size of the box.

Adsense can be put on a website and it will display the appropriate Adwords which is related to the content. This works very much like the Google search page results. Therefore one of the most important message for the Beginner’s Guide To Google Adsense is build a website which contains valuable information. Adsense will pick up on the keywords of the content and will display the appropriate ads.

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